Market Insight

Informative whitepapers and research from our service
community to help build your data knowledge

Many companies across a wide range of industries experience difficulties managing their product data - We hope that these short cuts can help your organisation to quickly and effectively take control.
Open Data presents significant cost reduction opportunities for Data Management teams if they can assimilate the necessary techniques, standards and tools. This whitepaper discusses the key issues.
The growth of social media has heralded transformation in the market research industry and this guide illustrates some of the ways in whch social media can be used to help.
Customer engagement and data driven marketing is changing, and businesses need to transform their thinking to meet changing consumer demands as well as keeping up with new technologies and ways to...
This is the first GeoView analysis of the stock of residential properties in Ireland based on GeoDirectory's comprehensive database of over 2 million residential building records. .
Stop guessing about whether or not you are targeting the right people, running the right campaigns or selling in the right channels, and start gaining a deeper understanding of who, what, where, how...
Successfully plan for, capture, and quickly get answers from your data using these 8 easy tips.
This paper by Tableau describes thirteen types of charts and graphs and helps you determine when to use each.
Dashboards are one of the most important and often overlooked tools for marketers today. With this paper you will learn all this and more, and be able to make the most of your marketing data.
Gone are the days of acting on gut instinct alone. Data-driven marketing has emerged, and the more data you have - the better. Explore your data to understand trends and design new campaigns. Monitor...
Measuring and monitoring social media impact by simply looking at growth of followers or reach is no longer enough to be successful as a social media manager.
Many business are moving to the cloud for sales data, marketing data, even financial and HR data. But is the cloud right for business analytics? And how should you even begin to think about the...
This is the first GeoView analysis of the stock of residential properties in Ireland based on GeoDirectory's comprehensive database of over 2 million residential building records. .
Paul Birks, Decision Solutions Director at Equifax, explains why organisations need to have a complete view of their customer's affordability, needs and wants if they are to build stronger and...
The customer landscape is changing; and as a result it is becoming increasingly difficult to keep your customers loyal. But that’s just half of the problem, if on top of that you need to...
The hallmark of a data-driven dashboard is the ability to see and understand data at the speed of thought. Well-planned dashboards will allow both business leaders and knowledge workers alike to ask...
This whitepaper discusses how technological advances are helping reduce fraud and that there's still a fine balancing act between process, cost and customer experience.
The imperative for a Single Customer View has come from companies and institutions trying to manage customer relations in an increasingly complex multi-channel environment.
Discover how you can gain invaluable customer insight through analysis of textual dataThrough the analysis of textual data you can gain real insights into customer perceptions of your brand or product
This is the first GeoView analysis of the stock of residential properties in Ireland based on GeoDirectory's comprehensive database of over 2 million residential building records. .

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