Market Insight

Informative whitepapers and research from our service
community to help build your data knowledge

This extensive guide will help you better understand the new approaches to customer profiling, processing and consent, and a landscape where marketers will need to work harder to obtain consent for...
Bronto partnered with Ipsos Research and Censuswide to survey more than 4,000 US, UK and Australian shoppers about their preferences for cross-border shopping, factors that entice them to shop...
This ebook by Dataiku will teach you the basic concepts behind advanced analytics, machine learning, and dynamic segmentation and how applying these techniques will make you a better and more...
Download this whitepaper by Apteco to discover how you can use past transactional behaviour to predict a customer's most likely next purchase.
This whitepaper by RedEye addresses the fundamental question: do you genuinely have a Single Customer View? And if you don't, why you need one if you’re planning to seriously contend with your...
In this e-book, Bronto explore seven readily available commerce marketing tools and highlight the experiences of marketers using these tools to increase revenue and engagement.
Bronto Software undertook a study of its customers to find out the current state of commerce marketing - download this report to find out how you stack up against your commerce marketing colleagues...
In this whitepaper by BlueVenn George, the bravest knight in Marketingland, explores some of the most common issues faced by B2C marketers, and how these ‘marketing beasts’ can be overcome.
This is the fifth GeoView analysis of the stock of residential properties in Ireland based on GeoDirectory’s comprehensive database of over 2 million residential building records. The statistics in...
This is the first GeoView analysis for 2016 and the eleventh in the GeoView series. The statistics in this report relate to commercial units as of 16th June, 2016.
Today’s marketplace is extremely competitive with businesses competing for market share, customer acquisition and customer retention. In order to gain this advantage; to find more customers and to...
Businesses today have a greater challenge than ever before. In a customer centric marketplace, the rise of convenience, multi-channel touch points, consumer buying power and decreasing brand loyalty...
This report by Jaywing explains how sophisticated marketers truly measure and optimise the value of marketing. Download this whitepaper today and get set for advanced marketing attribution with...
Royal Mail Data Services has launched the Guide to Mover Marketing to help you not only retain more customers when they move home, but also to identify new customers who are actively in-market for...
From payments to e-commerce, research and customer engagement; mobile is increasingly blurring the lines between online and offline. Download Ikano Insight’s guide to find out how to get the most out...
This is an analysis of the commercial buildings in the GeoDirectory Database for Q2 2016. This is the first GeoView analysis for 2016 and the eleventh in the GeoView series.
One of the most important areas for any marketer to get right is data, yet this report reveals 40% of respondents say they are at migraine level ‘struggling with multiple data sources’. Discover how...
There are many different reasons why marketers want attribution; it could be you're looking to optimise marketing performance, re-assign budget more effectively or even gain a better...
Controlling and connecting multiple data sources is one thing. Taking customer data and incorporating responses and behaviors to create truly meaningful insights is another key challenge for...
It’s that time again, with the biggest European football tournament – the Euros - finally here, each nation is getting ready for another summer of highs, lows, penalties and knockouts. With the Euros...

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