Market Insight

Informative whitepapers and research from our service
community to help build your data knowledge

The Chief Data Officer role has gone from anomaly to necessity within the last five years. Find out why that is the case and how to overcome the struggles to achieve data maturity. Whether a CDO...
How do you exceed customer’s expectations every time they interact with your organisation? Featuring new market data from IDC, this eBook will highlight the motivating factors driving the evolution...
How do you exceed customer’s expectations every time they interact with your organisation? Featuring new market data from IDC, this eBook will highlight the motivating factors driving the evolution...
Many business leaders acknowledge that AI has the potential to drive growth and bring significant business value to their organisations. Few, though, are confident that they know how best to bring AI...
Third party processors can be your biggest data risk, most organisations rely on a wide network of third parties in their day-to-day operation. Many of these third-party suppliers may handle or...
Discover how to make analytical content easy to find, interact with, share and combine This new white paper explores how collaborative analytics can empower analysts to use and build upon each other’...
As organisations embrace enterprise mobility and move down the path to mobile maturity, it’s critical that they take the time to periodically evaluate their progress and overall strategy. This new...
Operationalisation and self-service analytics are critical pieces to the transformation of a data-powered enterprise, including the movement toward AI. However, that doesn’t mean that the two systems...
In this report by Adverity you'll learn to take full control over your data to generate better and stronger insights. Extracting, Transforming and Loading of all your data.
Achieving dynamic customer data management offers a range of benefits including reduced operating costs, improved marketing effectiveness and better fraud detection. In today’s digital, mobile...
In this report by Adverity you'll learn everything to support you overcome issues with the data-driven approach. Unlock the true potential of your data with data-driven marketing to make better...
In this report, Tealium explores how to transform your business and customer experiences by connecting data across every customer touchpoint
Industry Expert: Joe Christopher, VP Analytics, Blast Analytics & Marketing at Tealium, explores the three key things brands should focus on to create a high performing data and analytics program.
Mobile technology has transformed nearly every aspect of our daily lives. From e-commerce and social media apps like Starbucks and Twitter, to productivity and business applications like Google Drive...
How online data is enabling brands to understand customers at an individual level
In this report by Loqate we explore how enhancing location intelligence is key to competing on digital customer experiences
Neuralytix interviewed two different development firms to compare how they developed the same data intensive application using different approaches.
As organisations push to become more data-driven, they are also recognising a growing list of requirements that necessitates the use of more advanced cloud-based applications to meet their...
In this report Tealium has partnered with Gartner to round up the top data and analytics predictions to help professionals enhance their strategic programmes and embrace digitalisation.
The 2018 Global State of Enterprise Analytics report by MicroStrategy is based on an expansive survey of 500 analytics professionals from around the world and delivers an overall picture of the...

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