Consumer Marketing Data

Accurate consumer data and effective marketing analysis helps you target the right people, at the right time, through the right channel, with the right message - vital when generating new business.

So whether you are looking to acquire new customers, reactivate lapsers or retain and grow current relationships, sourcing accurate and discriminative marketing data is key.

We hold all the consumer data you could ever need to plan and deliver effective direct marketing campaigns. Furthermore, our marketing analysis teams are on-hand to ensure you get the most out of our marketing data. Using the latest techniques in customer profiling, segmentation and modeling we will help you improve your customer understanding and optimise your consumer targeting.

Our marketing data solutions include:

Better data and better service is fundamental to our approach. We have a reputation for being innovative, flexible, creative and competitive, but the most important facet is that we listen, constantly seeking to develop our marketing data products and services based on client feedback.

We're proud to admit that 95% of all UK data resellers, including the other big boys, come to us for consumer data to satisfy their client requirements. That alone says it all!

We also provide industry specific consumer data solutions for:
financial services, insurance, utilities, retail, public sector, travel, tourism and leisure.

Download our "Fill in the gaps" brochure for more information on email append services


'Outstanding Data Provider - B2C' at the Database Marketing Awards 2012

Standards & Certifications: 

DMA DataSeal
Microsoft Partner

Reports & Whitepapers: 

Addressable Display Advertising - A revolution in marketing?

In this white-paper Paul Kennedy of Callcredit Marketing Solutions discusses how he latest arrival on the media scene - addressable display advertising - is possibly the most revolutionary of all.

Coordinating customer channels - A manifesto for successful marketing

In this white-paper Paul Kennedy of Callcredit Marketing Solutions discusses how coordination may be the key to successfully managing customer channnels.

Home movers - an overlooked opportunity for marketing?

This white-paper by Paul Kennedy of Callcredit Marketing Solutions discusses how mome movers may be an an overlooked opportunity for marketing.

Identify marketing opportunities in a GDPR world

When GDPR comes into effect things will get even more challenging for data led marketers. Callcredit has spoken to 200 marketing leaders and its own in-house experts to look at what tactics marketers should consider for 2018.

Re-inventing the customer lifecycle

The customer lifecycle concept is a familiar one for many marketers. But how many UK brands have a defined lifecycle programme in place as opposed to just taking a campaign-by-campaign approach which is often product rather than customer segment led?

The 2013 RetailVision Report

This year's retailvision report reveals that the UK's largest retail destinations continue to maintain retail revenues against a backdrop of tough times.

Today’s Consumer Behaviour Demands a New Data Model

This white paper from Callcredit discusses how the bahaviours of today's consumers dictate a new data model.




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