Apteco Ltd is a world class software supplier committed to developing the best marketing data analysis and campaign automation software available. Using the latest visualisation and analytical techniques for customer segmentation, data mining, predictive modelling, profiling, multi-channel campaign management, reporting, and much more, Apteco’s FastStats® software suite provides marketers with access to the information in their business.
With a fast, visual and truly easy to use interface, FastStats enables marketers to gain valuable insight and achieve better targeted, easier to measure and more cost effective marketing. FastStats is proven in hundreds of installations with thousands of users worldwide. Clients include: Argos, Costa, The Financial Times, The Guardian, JP Morgan, Oxfam, Tesco Bank, TUI, Unilever, and many more in the UK, Europe, North America and Australia.
FastStats Discoverer is Apteco's flagship product providing the main customer interface for train of thought analysis and visualisation of your business data. FastStats Discoverer provides a unique combination of speed and power for data exploration, data mining analysis and customer understanding with the option to add extra modules for additional campaign management and data modelling functionality.
FastStats PeopleStage is an interactive multi-channel campaign management application. It enables multiple users to implement marketing process flow diagrams that describe and automate marketing programmes. Using FastStats PeopleStage users are able to plan highly personalised and timely marketing communications that operate automatically. This powerful and easy to use software offers new levels of visualisation, interaction and automation for direct marketers. Working alongside the FastStats analytical applications users are able to utilise powerful segmentations, analysis and predictive models for targeting and personalisation.
Reports & Whitepapers:
Best Next Offer: Think Ahead with Predictive Analytics
Download this whitepaper by Apteco to discover how you can use past transactional behaviour to predict a customer's most likely next purchase.
Customer-centric trends behind winning companies
An eGuide by Apteco showing the similarities between the approaches of different companies to marketing data insight and how it drives campaign automation.
Data-Driven Marketing: Trend Report 2016
This report reveals what other organisations are doing with their data in the challenging areas of marketing automation, social media, real time and multi-channel campaigning. It also uncovers what is high on the agenda for marketers in 2016.
How to Track Customers as They Take a Journey with Your Business
This report by Apteco will help ensure your campaigns are successful by understanding the data behind customer interactions with your business.
The most important trends for marketing campaigns in 2018
Download this whitepaper by Apteco to discover how you can stay ahead of the competition with this year’s key data trends and topics.
The Omni-Channel Data Trend Report 2017
Download this report by Apteco to discover what they are predicting will be the most important data-driven trends for their organisations in 2017; from the customer journey to hyper-personalisation and what real-time interaction data they really want to utilise.
Words Worth: Extracting Meaning and Sentiment from Textual Data
Discover how you can gain invaluable customer insight through analysis of textual dataThrough the analysis of textual data you can gain real insights into customer perceptions of your brand or product
Business Development Team
+44 (0)1926 407565