Accuracy and Relevance - GDPR Impact series 2018

Accuracy and Relevance - GDPR Impact series 2018.
DataIQ undertook twin-track research in the UK to examine how consumers expect their data to be used and whether they intend to exercise their new rights, as well as into what organisations intend to do to bring their data-driven practices into line with the Regulation. 
The research was built around four key areas of data protection and privacy management: mobile and digital (the issues specific to those channels), relevance and accuracy (how data should be kept upto-date), readiness (how consumers and businesses are preparing for GDPR) and regtech (how technology can support GDPR compliance). Results from the research are presented in a series of four white papers, each of which looks at one of these areas.
This research report by DataIQ in association with REaD Group looks:
  • To understand the consumer perspective on data collection, consent, context and control.
  • To understand the business/marketer’s processes, opportunities and challenges in adjusting to the new Regulation.
  • To identify any mis-alignments between the two sides’ views of the data exchange and their root causes.


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