Toni Sekinah

Knowledge-based content manager

Toni is the senior features editor responsible for the origination of DataIQ's interviews, articles and blogs covering the adopting of data and analytics by organisations. 

Since joining in 2017, she has become a distinctive voice in the industry. Toni graduated in 2014 with an MA in Financial Journalism from City University London. She is also a certified and qualified massage therapist, scuba diver and English language teacher. She speaks fluent Spanish and set up

Contributions by this author:

We all know people who are serious sceptics and a touch paranoid when it comes to consumer technology devices. There’s that person who has a finess tracker but always uses it offline and never... more
Marks and Spencer is to train over 1,000 employees in digital skills through a partnership with digital skills training organisation Decoded, with the aim of creating the world’s first data academy... more
Prescription of asthma medication has increased by 17% in six years while the prescription of antibiotics has decreased by 12% in the same time period. These findings were made despite using poor... more
According to Caroline Bellamy, there is a lot to be gained from having a data centre of excellence within an organisation. But she has a problem with the name and behaviour it encourages. Bellamy is... more
Dr James Zou, an assistant professor of biomedical data science at Stanford University, has been researching gender and ethnic stereotypes found in word embeddings – a framework used in many AI tasks... more
A recent report by the Institute of Direct and Digital Marketing (IDM) identified 33 key skills that marketers need, including five data skills. The survey also found that 38% have had no training in... more
“Elections are becoming increasingly ‘datafied’.” This is according to the three authors of ‘The Future of Political Campaigning,' a report commissioned by the ICO and conducted by the cross-party... more
On the 12th of July, the Government published a report detailing its proposals for the UK’s post-departure relationship with the EU. The paper put forward the Government's view of the current... more
Organisations value their digital data at £664,000 and the potential increase in annual revenue from operationalising that data is more than eight times greater at £5.58 million. The financial impact... more
Dr Miranda Wolpert is the director of CORC, the Child Outcomes Research Consortium, a membership organisation she described as a not-for-profit learning collaboration that is “trying to use data in... more