Toni Sekinah

Knowledge-based content manager

Toni is the senior features editor responsible for the origination of DataIQ's interviews, articles and blogs covering the adopting of data and analytics by organisations. 

Since joining in 2017, she has become a distinctive voice in the industry. Toni graduated in 2014 with an MA in Financial Journalism from City University London. She is also a certified and qualified massage therapist, scuba diver and English language teacher. She speaks fluent Spanish and set up

Contributions by this author:

Johanna Hutchinson, head of data at The Pensions Regulator, talked to me about her career trajectory, how data workplaces can be more flexible and accommodating to all workers regardless of their... more
Data-driven organisations are at the forefront of flexibility, inclusion and diversity in the workplace according to Amanda Parker. The communications, public affairs and policy specialist who does... more
Leeds, the Yorkshire town of almost 800,000 people, has developed into a hub of data activity. It is home to ODI Leeds, the Data City as well as several commercial enterprises that are fuelled by... more
Boots CRM managers Emma Eatch and Gillian McNulty both know a thing or two about working in a diverse analytics team. At DataIQ, we've previously written about the Boots Personalisation and Digital... more
I’ve put it off for long enough, but I’ve got to bite the bullet. It’s time to look at the privacy notices of some of the organisations that I bank with. I have a few accounts on life support that I... more
Nondas Sourlas, director of healthcare analytics at Bupa has worked with data for almost two decades and so has seen how the analytics industry has developed over the years. In the last five to seven... more
Wrightington, Wigan and Leigh NHS Foundation Trust serves 320,000 patients, specialises in orthopaedics, is the location of world’s first full hip replacement operation in 1960. Without experiencing... more
Engendering a culture of collaboration, using data to answer very specific questions, and gathering data about customers through more creative avenues. These are a few of the actions being taken by... more
“There is a massive war for talent because everyone wants the best.” So said Kevin Fletcher, head of data at Her Majesty’s Revenue and Customs, acknowledging the heated competition among... more
“Every decision at Revolut has to be made with data.” So said the lead data scientist of the digital banking app, Abhi Thanendran. Due to its philosophy of democratised data throughout the company,... more