Toni Sekinah

Knowledge-based content manager

Toni is the senior features editor responsible for the origination of DataIQ's interviews, articles and blogs covering the adopting of data and analytics by organisations. 

Since joining in 2017, she has become a distinctive voice in the industry. Toni graduated in 2014 with an MA in Financial Journalism from City University London. She is also a certified and qualified massage therapist, scuba diver and English language teacher. She speaks fluent Spanish and set up

Contributions by this author:

For Michelle Wong, senior marketing analytics manager at luxury online marketplace Farfetch, no two days are the same. However, she will generally spend her time leading meetings for key initiatives... more
One in four enterprises are at the stage of data and analytics maturity whereby, at the very least, they embed data and analytics into all businesses processes and decision making. This is one of the... more
The mission of the European Space Agency (ESA) is to explore the universe and it has a fleet of 10 craft out in space to do so. The Gaia space mission began in 1993 and the actual spacecraft was... more
Most Brits would think of intercity coach travel or airport transfers when the brand National Express comes to mind. So many may not know that two thirds of its journeys are carried out by third... more
Natalie Jakomis, as the group head of data at GoCompare, is responsible for data engineering, data intelligence and data science. She is also charged with getting every part of the business to be... more
The BBC’s Shared Data Unit (SDU) is part of the Local News Partnerships programme in which the public corporation participates in collaborative journalism by working with regional news titles around... more
Lee Howell, currently seconded to Avon and Somerset Constabulary as chief fire officer, is committed to taking the benefits and learnings from working with data into the real world to solve strategic... more
I haven't misspelled 'owned'. I've been pwned, which is another way of saying that my data has been breached. So has the data of customers of Equifax, Marriot, Yahoo, TalkTalk, British Airways to... more
Footwear retail brand Footasylum has experienced a 28% increase in revenue derived from email as a result of delivering hyper-personalised marketing communications after working with AI company Peak... more
Business intelligence engineer Charlotte Emms was initially focused on extracting and analysing data to influence product decisions when she first joined the video collaboration company Seenit.... more